On December 10, 2021, Prairie Capital VII, LP partnered with founder Dr. Becky Bailey and other management to recapitalize Conscious Discipline (“CD” or the “Company”). Headquartered in Oviedo, FL, Conscious Discipline uniquely integrates social emotional learning (“SEL”), school discipline and school culture into one comprehensive and transformational program. This program equips teachers, administrators, mental health and special needs professionals, as well as parents, with the requisite mindset, skillsets and compassion to foster a culture based on self-regulation, academic excellence and emotional competence. The Company’s SEL training utilizes a combination of current behavioral and brain research, child development information, developmentally appropriate practices and an adult-first, child-second approach. The Company’s evidence-based, research-backed model is highly effective in reducing student behavioral issues and suspensions, enhancing educational outcomes, and improving the social and emotional skillsets of both children and adults.

The total U.S. SEL market is estimated to be $3.4 billion and is projected to experience rapid growth over the coming years. COVID-19 has placed a spotlight on student social emotional development, as more schools confront an increase in behavioral issues driven by months of remote learning.  As a result, administrators are making student mental health and well-being a top priority, which is expected to persist even after COVID-19.

Conscious Discipline has experienced tremendous growth, largely driven by the Company’s market leading reputation, breadth of offerings and demonstrated outcomes. This positioning allows the Company to be a key partner to early childhood providers and school districts implementing SEL programs, thus creating strong customer loyalty.

Prairie Capital partnered with the management team to accelerate growth through company-building investments in human capital, sales and marketing, technology, infrastructure, new products and add-on acquisitions.

For more information on Conscious Discipline, please contact:

Tony Danielak at tdanielak@prairie-capital.com
Steve King at sking@prairie-capital.com