Exited Investment
Elta MD (a former subsidiary of Swiss-American)
Prairie Capital Fund V
| Location | Carrollton, TX |
| Transaction Type | Growth Buyout with Management |
| Investment Date | June 2012 |
| Exit Date | January 2018 |
| Buyer | Colgate-Palmolive Company (NYSE: CL) |
| Business | EltaMD is the number one physician-dispensed sun care brand in the U.S. EltaMD offers a full suite of clinically-proven, cosmetically-elegant, over-the-counter sun and skin care products. |
| Industry | Consumer, Healthcare |
Investment Rationale
- Strong and incentivized management team
- Attractive dispensing physician market
- Strong EltaMD brand recognition
- Track record of successful new product introductions
Value Add
- Human Capital
- Sales & Marketing
- Technology
- New Products
- Supply Chain