Project Description

Elta MD (a former subsidiary of Swiss-American)

Prairie Capital Fund V

Location Carrollton, TX
Transaction Type Growth Buyout with Management
Investment Date June 2012
Exit Date January 2018
Buyer Colgate-Palmolive Company (NYSE: CL)

EltaMD is the number one physician-dispensed sun care brand in the U.S. EltaMD offers a full suite of clinically-proven, cosmetically-elegant, over-the-counter sun and skin care products.

Industry Consumer, Healthcare

Investment Rationale

  • Strong and incentivized management team
  • Attractive dispensing physician market
  • Strong EltaMD brand recognition
  • Track record of successful new product introductions

Value Add

  • Human Capital
  • Sales & Marketing
  • Infrastructure
  • Supply Chain