Project Description

Fairway Lawns

Prairie Capital Fund VI

Location Little Rock, AR
Transaction Type Growth Buyout with Management
Investment Date December 2019

Provider of residential lawn treatment and pest control services

Industry Consumer

Investment Rationale

  • Proven organic growth strategy via de novo location openings
  • Significant footprint and market position in attractive geography
  • Strong customer and employee retention
  • Large, diverse and growing customer base
  • Highly fragmented market with favorable macro trends

Value Add

  • Human Capital
  • Sales & Marketing
  • Technology
  • Infrastructure
  • Add-on Acquisitions