Prairie Capital VI, LP partnered with Corey and Magda Cooper, the founders of BOTE, LLC (the “Company”), to recapitalize this rapidly growing lifestyle brand in the stand-up paddleboard (“SUP”) market. BOTE was founded in Destin, FL by the Coopers with the purpose to reshape the SUP industry from the ground up, and to define a culture by developing products that would appeal to all walks of life. The BOTE brand has been built on the concepts of innovation, simplicity, and functionality that define a lifestyle. BOTE uses grassroots marketing, through proprietary digital content creation and brand ambassadors, to raise brand awareness. BOTE boards and accessories are sold through independent specialty outdoor retailers and select national retail chains, as well as the Company’s ecommerce website (www.boteboard.com).
Stand-up paddle boarding is one of America’s fastest growing outdoor sports, with participation rates expected to continue growing at a rapid pace for the foreseeable future. BOTE is a strong lifestyle brand with outstanding products in a highly fragmented category. Prairie Capital partnered with the Coopers to support and accelerate continued company-building investments in human capital, systems, brand awareness, and new product development.