Project Description

Lief Labs

Prairie Capital Fund VII

Location Valencia, CA
Transaction Type Growth Buyout with Founder and Management
Investment Date August 2021
Business

Formulator, product developer and manufacturer for growing brands in the vitamins, minerals, and supplements (VMS) industry

Industry Consumer, Healthcare

Investment Rationale

  • Partnership with experienced management team
  • Attractive industry dynamics with strong growth opportunities
  • Full-service partner targeting high growth direct-to-consumer brands
  • Comprehensive suite of services creating long-term customer relationships

Value Add

  • Human Capital
  • Infrastructure
  • New Products
  • Supply Chain
  • Add-on Acquisitions
The depth of expertise that each of our new partners brings to the table will lend tremendous reinforcement to Lief’s already strong executive team in leading our company forward. The valuable recapitalization investments will also enable Lief to achieve new levels of success and innovation for our organization, and for the clients and brands we serve.
Adel Villalobos, Founder and CEO