Current Investment
Lief Labs
Prairie Capital Fund VII
| Location | Valencia, CA |
| Transaction Type | Growth Buyout with Founder and Management |
| Investment Date | August 2021 |
| Business | Formulator, product developer and manufacturer for growing brands in the vitamins, minerals, and supplements (VMS) industry |
| Industry | Consumer, Healthcare |
Investment Rationale
- Partnership with experienced management team
- Attractive industry dynamics with strong growth opportunities
- Full-service partner targeting high growth direct-to-consumer brands
- Comprehensive suite of services creating long-term customer relationships
Value Add
- Human Capital
- Infrastructure
- New Products
- Supply Chain
- Add-on Acquisitions
TEAM:
The depth of expertise that each of our new partners brings to the table will lend tremendous reinforcement to Lief’s already strong executive team in leading our company forward. The valuable recapitalization investments will also enable Lief to achieve new levels of success and innovation for our organization, and for the clients and brands we serve.