Project Description

StyleCraft Home Collections

Prairie Capital Fund V

Location Southaven, MS
Transaction Type Growth Buyout with Founder and Management
Investment Date October 2014
Exit Date March 2022
Business

Designs and markets home décor products, including residential lighting, wall decor, decorative furniture, accessories and garden décor, to the mass market, independent retail channels and e-commerce channels.

Industry Consumer

Investment Rationale

  • Provided the opportunity to partner with founding family with whom Prairie had past success
  • The Company represented an attractive platform for growth given its substantial domestic and international infrastructure and a broad customer base
  • The Company sells into diversified product categories (lighting, wall décor, accent furniture, garden and accessories) and offers tremendous value to its customers by continuously offering new product designs that are consistent with current trends

Value Add

  • Human Capital
  • Supply Chain

We had previous experience working with Prairie, and felt their no-nonsense approach to allowing the team in place to run the business fit with our culture well. It was clear on the front end what they expected of us, and we mutually defined what success was for both companies.

They were not out to change what we do or how we do it, they were there to offer support and advice along the way in order to reach our goals successfully.

Jim Webster, Founder